Dan Morain moderates panelists Paul Mitchell, Rose Kapolczynski, Rob Stutzman, Cynthia Bryant, Parke Skelton, Katie Merrill in a conversation on the hyped “Blue Wave.” Photo by Scott Duncan, courtesy of Capitol Weekly.
Tags: Blue Wave, California, commentary, election, midterm, Sacramento
Tags: 2008, 2018, advertising, Democrat, Obama, online voter engagement, Republicans, television, Trump
Summer 2018 is winding down, which means it’s time to pack away the beach supplies, send the kids back to school, and of course, start planning your campaign’s direct mail drops. You know how expensive these campaigns are, so why not get your full money’s worth? For a small fraction of the cost, you can multiply the effect of your direct mailer with a companion digital campaign.
San Francisco Democrats come in every shade of blue, each unique in the political issues and values that motivate their voting behavior. If you're assuming voters’ priorities based on party-geo-demo data, you could be missing the mark on critical audiences and wasting your advertising dollars. Instead, listen to the messages voters have been sending at the polls all along, and trust past behavior as the best indicator of future behavior.
Tags: data science, data strategy, data targeting, Democrat, election history, San Francisco, voter affinity, voter priorities, voter propensity, YIMBY
Your website is a great place to share your story and inspire action, but it can also be used as a tool to learn more about your audience and measure the impact of your message. Website tagging is a simple, low-lift action you can take early on that will lay a foundation for a successful and continue to benefit your team through November. As part of our commitment to empowering progressive campaigns up and down ballot, we're offering a free instructional guide to help you tap into better analytics, Website Tagging for Political Campaigns and Organizations.
Tags: analytics, Democrat, free resources, guide, political campaign website, web design, website tagging