Can Democrats move past their outdated advertising strategies?
Tags: 2008, 2018, advertising, Democrat, Obama, online voter engagement, Republicans, television, Trump
San Francisco Democrats come in every shade of blue, each unique in the political issues and values that motivate their voting behavior. If you're assuming voters’ priorities based on party-geo-demo data, you could be missing the mark on critical audiences and wasting your advertising dollars. Instead, listen to the messages voters have been sending at the polls all along, and trust past behavior as the best indicator of future behavior.
Tags: data science, data strategy, data targeting, Democrat, election history, San Francisco, voter affinity, voter priorities, voter propensity, YIMBY
Your website is a great place to share your story and inspire action, but it can also be used as a tool to learn more about your audience and measure the impact of your message. Website tagging is a simple, low-lift action you can take early on that will lay a foundation for a successful and continue to benefit your team through November. As part of our commitment to empowering progressive campaigns up and down ballot, we're offering a free instructional guide to help you tap into better analytics, Website Tagging for Political Campaigns and Organizations.
Tags: analytics, Democrat, free resources, guide, political campaign website, web design, website tagging